First Housing Finance aimed to strengthen its digital presence by increasing brand awareness, educating the market on mortgage solutions, and generating qualified leads from potential homeowners. The campaign focused on positioning the brand as a trusted, simple, and reliable partner in the home ownership journey, while the Makazi Bond corporate bond campaign was later introduced to expand investment awareness and public participation.
We planned and executed targeted digital campaigns that simplified mortgage messaging, reached high-intent audiences, and delivered engaging content designed to build trust and drive inquiries. As the campaign evolved, we also supported the Makazi Bond corporate bond awareness campaign, helping communicate investment opportunities to the public, resulting in increased visibility, engagement, and meaningful customer interactions.
Sinza D (Vatcan)
House No.41
Dar es Salaam, Tanzania
+255 674 529 291
+255 746 594 622
